The etymology of aroma leads us to the Latin term arōma, which comes from the Greek word arōma. A word this that was used to come to define a plant with a lot of fragrance or odor and even a perfume.
According to DigoPaul, the most common use of the concept of smell is linked to a fragrance or perfume, generally pleasant. The aroma, therefore, is something that is captured through the sense of smell.
What we know as aroma is a chemical compound is made up of odoriferous particles, which are released from volatile elements and move through the air. These particles enter the nose through the nostrils and begin their journey through the olfactory system until the person is able to process them.
It should be noted that the olfactory capacity of the human being is very limited if we compare it with the faculties that other species have. For a long time it was estimated that a person could recognize about 10,000 aromas. Recent studies, however, argue that the human nose distinguishes between a trillion scents. In any case, the human being has less olfactory capacity than cats, dogs and birds, to name a few species.
Scents help detect and assess the condition of foods and environmental hazards (such as the smell caused by a fire) and are also organically important in establishing a partner. An aroma, on the other hand, can be linked to a memory to bring to the present a representation of it.
When a person registers an aroma, the smell can cause different sensations. The aroma of freshly baked bread, for example, can stimulate appetite and make you want to eat. The aroma of decomposing meat, on the other hand, will generate the opposite.
Within the cultural field we come across the fact that Aroma is also the name of a girl group that has several albums on the market. Among them are “female nose”, “love of three” or “a hole called rock’n roll”.
In the same way, there are artistic works that also use that term in their titles. This would be the case, for example, of the song “Aroma” by the band Oshare Kei Antic Café. It is a single from the year 2009 and is part of the album titled “BB Parallel World”.
In the literary field there are many books that use this word. Examples are “The aroma of crime” by Xabier Gutiérrez, “Aroma of a woman” by Javier María Torres Vigueras, “The aroma of spices” by Charlotte Betts…
In the same way, we cannot overlook the existence of a chain of perfume shops in Spain that responds to the name of Aromas. It is a chain that was launched in the 1960s in Seville by the Cardoso family.
In the 80s and 90s it was when this firm was further promoted, which gave rise to a great expansion that has led it to have numerous stores not only spread throughout the Andalusian geography but also throughout Extremadura and the Community of Madrid.
