As founder of the exclusive skjortmärket Ign. Joseph, committed supporter of classic men’s fashion and impeccably well-dressed dandy is Ignatious Joseph a fascinating personality. With strong opinions. Joseph wants to reclaim an almost extinct style ideals, founded in individual elegance. For the Manolo he explains how.
Joseph lives and currently runs his company from Dusseldorf, but grew up in Sri Lanka. Time as a British colony has clearly influenced the country, prompting Joseph to in his youth dreaming about to seriously get to experience European culture and, not least, its men’s fashion. Interest in style has always been there and Joseph remembers how he when he was scolded by his mother after painted his first white tennis shoes red. Today is Joseph 56 years and wearing red shoes exclusively.
According to Fashionruling, a successful career in the hotel industry, where Joseph himself experienced traveling businessmen dressed very uniformly with baggy suits to stiff shoes and anonymous shirts grew the idea to start his own skjortmärke. Despite the fact that the vast majority of Josephs surroundings laughed at the project went Joseph to Italy with a clear idea of how the shirts would look like. After a series of setbacks found Joseph finally a factory outside Florence that took on production.
-I visited a number of factories, but no one really listened to me. For them, I was completely unknown. It wasn’t until I told him that I planned to produce 10,000 shirts as a factory became interested. First year I sold only 148 shirts so the factory was not very happy with me. Fortunately, they stood out, and today I feel actually that even Italian manufacturers to respect what I do, “says Joseph.
Why did you choose this particular Italy?
-Italy has come to define the style all over the world. A German businessman would never represent their company in traditional German clothing. He comes in a suit from Kiton, or Attolini and a shirt from Borrelli. The British have certainly laid the Foundation, but the Italians have refined and made clothes more wearable. Today most manufacturers try to add production where it is as cheap as possible, but it is in Italy that knowledge exists.
To further improve the shirts and the deployment, however, chose Joseph to like including Ermenegildo Zegna move production to Switzerland. With its proximity to Italy and its culture, but at the same time with Swiss accuracy in both production and delivery times thought Joseph that he found a recipe for success. Something that quickly proved incorrect:
-The problem was that the shirts were too good. They were really quite prickfria. Unfortunately, they also lost a bit of personal feeling. So after three years I moved back production to Italy. Today is usually my Italian suppliers have fun with me and as soon as I’m unhappy with something I should move back to Switzerland where ever something goes wrong. But it is true, there is no doubt that produce equivalent shirts in other countries. Italienares feel for the clothes, however, is quite unique.
How would you describe your shirts?
-I have taken a very traditional Neapolitan style and mixed it with his British counterpart. Italian shirts are often something extravagant for the rest of Europe. There I saw a clear potential. The shirts have the same soft construction that the Italian with hand-stitched collar which gives a very natural form. The model is slim without being jättetight. Since I haven’t pulled me from the use of pattern and color. Many predominantly younger wearers don’t want the traditional white businessskjortorna without asking for something more playful designs.
You have yourself a very characteristic style. Where will it come from?
-I have always been weak for dandystilen and dress me very flamboyant. Unfortunately, almost all forms of individual style disappeared. It always amazes me when I walk down the streets of European cities, how people look at me as if I were crazy.
What are your tips for men who want to dress nicely?
-I tell everyone I meet that style never goes to buy for the money, but it requires time and above all genuine interest. It requires that the person is looking carefully for the best of all goods. It does not necessarily have to be so expensive. There are small manufacturers around the world that are prepared to satisfy customers with high demands. It only requires commitment to really find them. Today it is not interested in clothes. People would rather put time on other things. At the same time, I think younger wearers are starting to open their eyes to genuine quality. We have seen a time where many well-known fashion house went from to replace its historical heritage with a brand. I think many have begun to question this.
IGN. Joseph is sold in over 20 countries with top stores like Al Bazar in Milan and Frans Boone in the Netherlands. Collection includes in addition to shirts also ties and ladies blouses. Mark and Joseph himself has a great deal of attention at times newspapers as Finicial Times, Forbes, and The Robb Report. Joseph, however, is very keen to maintain the brand’s personal stamp.
-The ambition has always been to manufacture apparel with much love and personality. I want that knowledge of the mark must spread from mouth to mouth. If a person buys a shirt in Berlin he learns talk about it for his friend in Copenhagen and it is up and running. At the same time, they should know who stands behind the brand. The man with the red shoes.
Than being sold Sweden not IGN. in Joseph, but Joseph would like to that it is certainly not inconceivable.
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