Warning: Before knowing this business, it is worth mentioning that the following topics are not part of a Business Plan but rather the profile of the environment in which the entrepreneur will envision a business opportunity such as the one described below. The purpose of all of the following topics is to demystify and give an overview of how a business positions itself in the marketplace. Which variables most affect this type of business? How do these market variables behave? How do you get the information you need to take the initiative?
Brazil is the symbol of the summer season! And summer means heat! And nothing better than enjoying the hot summer days on the beach or by the pool to relax. It is in this opportunity that the bronzed bodies, “healed” and breathing health, become evident. The business of making beachwear is related to fitness, health and self-esteem.
Created in the 1940s, the bikini arose at a time when morality prevailed and women who dared to use it were considered too bold.
The bikini has been banned in many parts of the world, including Brazil. Over time, the bikini was shrinking, and in the late 60s came a piece of clothing called “fool mama”, which on the front looked like a swimsuit with a kind of strip in the middle connecting the two parts, and From behind, a perfect bikini.
But it was in the early 70’s that a much smaller model of bikini, born in Brazil, the famous thong, came to redesign a new scenario of beach fashion and conquer the world.
During the 1980s other models of bikinis appeared, such as the provocative curl, the hang glider, and the bows on the sides, as well as the curtain bra. And when the bikini looked like it could not be smaller, there came the unbeatable “dental floss”, still preferred among the younger ones.
In the 1990s, beachwear became cult and became a more fashionable space. A true arsenal, between clothes and accessories, began to compose the set of items that form the beach fashion among which include bathing suits, beach outlets, colored bags, slippers, glasses, hats, cangas and towels . The models have multiplied and the technological evolution has enabled the appearance of increasingly resistant fabrics suitable for swimming and sea bathing.
The entrepreneur can decide on the production of garments for beachwear and the sale to shopkeepers or a joint venture with production and sale to retailers of this segment, wholesale, and also direct sales to the consumer.
This document does not replace the Business Plan. For the preparation of the plan consult the nearest Sebrae.
Brazil is the country that most manufactures and consumes articles on beachwear. Having advanced in technology and modeling over the years, the Brazilian bikini is recognized all over the world for its more daring style, for its quality and even for the creativity of the models.
The Brazilian beach fashion is responsible for billing US $ 1.9 billion per year, through the production of 60 million pieces manufactured by approximately 700 formal companies, according to ABIT – Brazilian Association of the Textile and Apparel Industry.
About 10% of this production is destined for the foreign market, which is still very small considering the potential of the global market and the good image of the Brazilian “beachwear” product.
Given this scenario, one can perceive that space for growth exists, it is sufficient for the entrepreneur of this segment to study the market and invest consciously of its potential.
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